Privacy Policy

1. Introduction

Yota Ventures LLC, doing business as Good Horse ("Good Horse," "we," "us," or "our"), operates the goodhorse.io website and related services (the "Service"). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our horse marketplace platform.

By using our Service, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our practices, please do not use our Service.

2. Information We Collect

Information You Provide Directly

Account Information:

• Name and email address (when creating an account)
• Profile information you choose to add
• Authentication credentials (managed through Clerk)

Horse Listing Information:

• Horse descriptions, photos, and details
• Location information for horses
• Contact preferences
• Any additional information you include in listings

Communications:

• Messages sent through our platform messaging system
• Communications with our support team
• Feedback and reviews you provide

Information We Collect Automatically

Usage Information:

• Pages visited and features used
• Time spent on different sections
• Search queries and browsing patterns
• Device and browser information

Technical Information:

• IP address and general location
• Device identifiers and characteristics
• Browser type and version
• Operating system information
• Referral sources

Analytics Data:

• Website performance metrics
• User interaction patterns
• Feature usage statistics
• Error logs and diagnostic information

Location Information

Horse Location Data:

• General location information for horse listings (city/region level)
• Geographic coordinates when you use location-based features
• Location data provided through Google Maps integration

We do not collect precise location data without your explicit consent.

3. How We Use Your Information

We use your information for the following purposes:

Service Operations

• Create and manage user accounts
• Enable horse listing creation and management
• Facilitate messaging between buyers and sellers
• Provide location-based search functionality
• Maintain platform security and prevent fraud

Service Improvement

• Analyze usage patterns to improve our platform
• Develop new features and functionality
• Optimize user experience and interface design
• Monitor and improve system performance

Communications

• Send important service notifications
• Respond to customer support inquiries
• Provide updates about platform changes
• Send marketing communications (with your consent)

Legal and Safety

• Comply with applicable laws and regulations
• Protect against fraud, abuse, and security threats
• Enforce our Terms of Service
• Respond to legal requests and court orders

4. Information Sharing and Disclosure

Public Information

• Horse listings and descriptions are publicly visible
• Profile information you choose to make public
• Any content you post in public areas of the Service

Service Providers and Partners

We share information with trusted third-party service providers:

Clerk (Authentication Service):

• Account creation and login information
• User authentication data
• Account security and management

Supabase (Database and Storage):

• User account information
• Horse listing data and photos
• Platform usage data and communications

Vercel (Hosting and Analytics):

• Website usage analytics
• Performance monitoring data
• Technical diagnostic information

Google Maps:

• Location data for mapping horse locations
• Geographic search functionality

Legal Requirements

We may disclose your information if required by law or in response to:

• Legal process, subpoenas, or court orders
• Government or regulatory requests
• Requests from law enforcement
• Protection of our rights, property, or safety
• Protection of our users or the public

Business Transfers

If Good Horse is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your information is transferred and becomes subject to different privacy practices.

5. Data Security

Security Measures

We implement appropriate technical and organizational measures to protect your personal information:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication requirements
• Monitoring for unauthorized access or breaches

Third-Party Security

Our service providers (Clerk, Supabase, Vercel, Google) maintain their own security standards and practices. We select providers based on their security capabilities and compliance standards.

Limitations

While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information.

6. Data Retention

Retention Periods

• Account Information: Retained while your account is active and for a reasonable period after closure
• Horse Listings: Retained as long as listings are active, with archived data kept for business purposes
• Communications: Retained for customer service and legal compliance purposes
• Analytics Data: Aggregated data may be retained indefinitely for business insights

Retention Purposes

We retain information to:

• Provide ongoing services
• Comply with legal obligations
• Resolve disputes and enforce agreements
• Improve our services and operations

7. Your Privacy Rights

Account Management

• Access: You can view and update your account information
• Correction: You can correct inaccurate personal information
• Deletion: You can request deletion of your account and associated data
• Portability: You can request a copy of your personal information

Communication Preferences

• Email Communications: You can opt out of marketing emails
• Account Notifications: Some service-related communications are required for account holders

Data Subject Rights (for applicable jurisdictions)

If you are located in certain jurisdictions, you may have additional rights including:

• Right to know what personal information we collect and how it's used
• Right to delete personal information
• Right to correct inaccurate information
• Right to opt-out of certain data processing
• Right to non-discrimination for exercising privacy rights

Exercising Your Rights

To exercise any of these rights, please contact us using the information provided in Section 12.

8. Cookies and Tracking Technologies

Types of Cookies

We use various types of cookies and similar technologies:

• Essential Cookies: Required for basic website functionality
• Analytics Cookies: Help us understand how you use our Service
• Preference Cookies: Remember your settings and preferences
• Authentication Cookies: Manage your login sessions

Third-Party Tracking

Our third-party partners may use their own tracking technologies:

• Vercel Analytics for website performance monitoring
• Authentication tracking through Clerk
• Google Maps for location-based services

Managing Cookies

You can control cookies through your browser settings, though disabling certain cookies may limit your ability to use our Service.

9. International Data Transfers

Data Location

Your information may be processed and stored in the United States, where our primary service providers are located.

Transfer Safeguards

When we transfer personal information internationally, we ensure appropriate safeguards are in place to protect your data in accordance with applicable privacy laws.

10. Children's Privacy

Our Service is not intended for users under 18 years of age. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will delete such information promptly.

11. Changes to This Privacy Policy

Notification of Changes

We may update this Privacy Policy from time to time. When we make material changes, we will:

• Provide at least 30 days' advance notice
• Email registered users about significant changes
• Post the updated Privacy Policy on our website
• Update the "Last Updated" date at the top of this policy

Continued Use

Your continued use of our Service after any changes become effective constitutes acceptance of the updated Privacy Policy.

12. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Yota Ventures LLC (dba Good Horse)
Email: privacy@goodhorse.io

Privacy-Specific Requests

For privacy-related requests (data access, deletion, correction), please include:

• Your full name and email address associated with your account
• Specific details about your request
• Any relevant account information to help us verify your identity

13. State-Specific Privacy Rights

California Residents (CCPA/CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act, including:

• Right to know what personal information we collect and how it's used
• Right to delete personal information
• Right to opt-out of sale of personal information (we do not sell personal information)
• Right to non-discrimination for exercising these rights

Other State Privacy Laws

Residents of other states may have additional privacy rights under applicable state laws. Please contact us for information about rights specific to your location.